We were pleased to see the recent release of the excellent and beautifully designed POKTAPOK video game.  All of the history, culture and action of the old game is presented in glorious detail and color.

In addition, our game will feature incredible ball-handling skills like these.

Stephen Curry lights out shooting with his hands. Is he as good with his feet?

posted Apr 30, 2013, 1:35 PM by David Khorram

Stephen Curry and the Golden State Warriors have put on an incredible shooting display to take a 3-1 lead on the Denver Nuggets. Game 4 was punctuated by a 22-point third quarter for the Warriors star, as he dazzled the Oracle Arena crowd with three after three after three.

The Warriors have certainly shot the lights out in this series. Curry has now hit 18 of his 38 threes and is shooting 50 percent overall. Harrison Barnes is hitting nearly 44 percent of his threes and 50 percent overall. Jarrett Jack is shooting 62 percent in the series. Draymond Green, who shot 33 percent from the field and 20 percent from downtown in the regular season, has hit 9-of-14 from the field and 4-of-8 from three-point range in this series. Some of this is just hot shooting. Curry in particular won't hit this shot every night.

How would he do in Ringball?
If he couldn't use his hands but only his hips to score.

Latinos Drive Video Game Sales

posted Mar 5, 2013, 5:27 PM by David Khorram   [ updated Apr 17, 2013, 1:21 PM by Martin Zitter ]

One of the most recognized and celebrated video games, played by millions of fans worldwide, Call of Duty, released its highly anticipated sequel this week, Call of Duty: Black Opps II. The game’s lead character is a Latino political activist from Nicaragua named Raul Menendez. The game is one of the world’s most successful entertainment franchises with loyal fans that lined up to purchase the first batch at its midnight launch this week.

For years, Hispanics have heavily over indexed in the use of digital and gaming devices. According to Simmons, Hispanics are 32% more likely than non-Hispanics to consider video games their main source of entertainment. In addition, Hispanics are 54% more likely to buy a video game the day it’s released than non-Hispanic gamers. These are important factors to consider when developing marketing strategies for video gaming releases, consoles, and digital platforms. The Hispanic Millennial generation loves their video games! According to Microsoft XBOX sales, Hispanic gamers contributed to 23% growth while non-Hispanics gamers grew a sheer 10% percent.

In the last 12 months, nearly eight million Hispanics purchased video games. According to data from Scarborough, 1.6 million Hispanics plan to buy a gaming console in the next year. As the holidays approach, rest assured many Latino households will be giving video games as regalos to friends and family members. With regards to Hispanic gaming preferences, the action/adventure genre ranks on top among Hispanics, followed by sports-themed games. Latinos play sports-themed video games more than non-Hispanic gamers, 27% versus non-Hispanic’s 7%.

With such a large and loyal fan base, gaming brands and manufacturers may want to consider creating more Latino characters in their franchises and readdress cultural stereotypes. The opportunity for even more growth is possible if the writers and marketers take into account their enthusiastic and supportive Hispanic consumers. Even in an interactive medium completely free from reality, cultural stereotypes are still played out. Game makers have a golden opportunity to paint positive Latino characters rather than a clichéd role of villain.

It should not be difficult for Latino gamers to find their virtual counterparts in the gaming world as this demographic over indexes their non-Hispanic gamers. However, that is not the case today. Game makers have the chance to create Latino characters that hold positive and empowering traits so that future Latino gamers can see themselves better reflected in the medium they spend so much time engaged with.

Sources: Activsion.com, CallOfDuty.com, GameSpot.com, LiveScience.com, Scarborough, Simmons Research, Wall Street Journal.com

For more research and insights from Tr3s, visit http://inside.tr3s.com/blog.php.
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Posted from: http://blog.viacom.com/2012/11/latinos-drive-video-game-sales/

Winning the Game with Hispanics

posted Mar 5, 2013, 5:19 PM by David Khorram   [ updated Apr 17, 2013, 1:23 PM by Martin Zitter ]

At E3, the Electronic Entertainment Expo, Univision announced that it will launch its UVideos digital network as an application on Xbox 360 Live Gold later this year. The UVideos application will allow audiences to discover, interact and watch the best programming from Univision’s portfolio of television networks. UVideos will be optimized for the Xbox 360 console, taking advantage of Kinect to give viewers an immersive experience and will feature social discovery, allowing users to see what their friends are watching or follow their favorite Univision personalities.

Although Univision is the first U.S. Hispanic company to offer content on Xbox, the news came as no surprise to many since Hispanics heavily over index in the use of digital and gaming devices. In fact, according to Simmons, Hispanics are 32 percent more likely than non-Hispanics to consider video games their main source of entertainment.

Hispanics are so eager for gaming offerings that they are also 54 percent more likely to buy a new video game the day it’s released than non-Hispanic gamers. Video games are the No. 1 games/toys purchased among Hispanics – 7.8 million Hispanics bought video games in the last 12 months. And in the next year, according to Scarborough, 1.6 million Hispanics are planning to buy a gaming console.

Deep diving into Hispanic gaming preferences indicates a higher affinity for action among different video game categories, with action/adventure games ranking highest among Hispanics gamers at 33 percent versus an estimated 24 percent of non-Hispanics. Sports-themed games come in second, with about 27 percent of Hispanics playing them versus an estimated 7 percent of non-Hispanics.

Whether they buy or rent video games, the truth is, Hispanics are playing – consistently and more often. And like their non-Hispanic counterparts, they are beyond the discovery stage and wholeheartedly interacting on consoles. For example, 29 percent of Hispanics prefer to own or play on Xbox 360 vs. 24 percent of non-Hispanics; 27 percent of Hispanics prefer to own or play on PlayStation 3 versus 22 percent of non-Hispanics; 26 percent of Hispanics prefer to own or play on Nintendo DS versus 19 percent of non-Hispanics and the same preferences continue with Game Boy Advance SP, Sony PSP and PlayStation.

Hispanics’ affinity toward gaming is already driving growth for brands. According to Simmons, from 2010 to 2011, Hispanics contributed 23 percent growth to Xbox while non-Hispanic gaming on Xbox grew 10 percent. With PlayStation, Hispanics contributed five percent growth while non-Hispanic gaming on the PlayStation console fell three percent.

With a population that is younger (62 percent of the Hispanic population versus 44 percent of non-Hispanics are under 35) and growing (Hispanics will account for 95 percent of the teen population growth in the United States through 2020), the opportunity to reach engaged, brand loyal gamers and grow your business lies with Hispanics.

Posted fromhttp://corporate.univision.com/2012/content-types/articles/winning-the-game-with-hispanics/#axzz2MibZjCKJ

Marketing Trends in a New Multicultural Society

posted Mar 5, 2013, 5:04 PM by David Khorram

For many years I have conducted qualitative research with Latino women and have generally found that they are very willing to yield to their children’s requests for purchases, even if these are non-essential. I have had the suspicion that this is particularly true of Hispanic women in comparison to other mothers but have not had the quantitative data to explore this idea.

Using data from Experian Marketing Services’ Simmons National Hispanic Consumer Study that was collected in the twelve months ending on August 31, 2012, I created crosstabulations with self identification as Hispanic/Latino, Asian, African American/Black, or White by those who agreed a lot or a little (combined) with the statement “I find it hard to resist my children’s requests for non-essential purchases” and “I enjoy shopping with my children.” The results for both have striking similarities, not surprisingly, perhaps, as seen in the charts below:

I Find it Hard to Resist My Children’s Requests for non-Essential Purchases

I Enjoy Shopping with My Children

Hispanics are quite a bit more likely to enjoy shopping with their kids and also to yield to their requests. They are followed by Asians who show a similar pattern when it comes to enjoying the shopping experience with their kids, but not so in yielding to their requests for non-essential purchases. Perhaps the Asian approach to child rearing, which is known to be stricter, accounts for their lack of yielding. Non-Hispanic Whites and African Americans are less likely than Latinos to enjoy the shopping experience with kids and yielding to their children.

The meaning of these findings is likely to relate to the way in which these consumers interpret their relationship with their children. In particular, I have heard Hispanics many times articulate the notion that they want their kids to have what they did not have as children. They have also indicated they feel guilty for not doing the absolute best they can for their kids.

Hispanics are at a stage in their immigration and economic development where pleasing their children and families in general is a luxury they could not afford before. What they do in life is for their children and want them to be happy as they grow up. They seem to place a very strong value in their sense of fulfillment. Perhaps Whites have become habituated to living in a culture of abundance where kids can wait to fulfill their desires and where shopping represents labor rather than fun.

This data shows that it is not just a stereotype but an actual trend that Latinos shop in family groups and have fun doing so. Asians show a more complex pattern in which they enjoy the shopping experience with kids, but are strictest in pleasing kids as compared with anyone else. The implications for marketers are that Latino children in particular can be important influences in the decision making regarding purchases of products and that they cannot be ignored in the overall communication and placement plan.

As we have discovered in other pieces of research, collective decision making is more prevalent among Latinos than among other groups. Thus, the different parts of the decision making process need to be taken into consideration.

The data used here is from Experian Marketing Services’ Simmons National Hispanic Consumer Study and was collected from August 1, 2011 to August 31, 2012. The sample of respondents with children at home contained 2,955 Latinos/Hispanics, 3,645 non-Hispanic Whites, 552 non-Hispanic African American/Black, and 253 non-Hispanic Asians.

Posted: http://felipekorzenny.blogspot.com/

Six Things Advertisers Need to Know About the Growing Hispanic Market

posted Mar 5, 2013, 4:55 PM by David Khorram   [ updated Mar 5, 2013, 4:57 PM ]

It may be a surprise to some, but U.S. Latinos accounted for 11%, or $2.2 billion, of total e-commerce purchases made across the United States in the first quarter of 2012. Most important for the ad industry, much more than non-Hispanics, they are leveraging digital platforms and connected devices to influence their shopping behavior.

This is especially significant for the long run. According to the 2010 Census, one in six U.S. residents is Hispanic and half of Hispanic internet users are under 35 years old. Hispanics are fueling the nation's population growth, and by 2020 the total Hispanic population is projected to reach 66.3 million people, accounting for 53% of the total population growth. This young and growing demographic group's research and purchasing patterns will have a huge influence over the future of digital marketing.

Terra's 2012 Hispanic Digital Consumer Study by comScore shows specific ways that digital marketers can more fully reach the Hispanic audience. We took category-deep dives across the entire purchase cycle by source and device used: from research, to purchase and intent to purchase within Automotive, CPG, Entertainment, Financial Services/Insurance, QSR, Retail, Technology and Telecom.

Here are six trends culled from the study; they point the way to marketing's future.

1. The shopping experience is very social, enabled by Hispanics owning the latest gadgets. Two in five Hispanics describe themselves as trendsetters, and rely heavily on the opinions of their trusted circle; 25% texted or called friends or family about a product, and 23% sent a picture of a product to friends or family while in a retail store.

2. Hispanics use their mobile devices to connect online to a much greater degree than non-Hispanics: 48% access the internet from their smartphone, against 38% of non-Hispanics; 20% access the internet from their iPads against 14% among non-Hispanics. On-the-go, 55% access the internet outside of home/work/school, against 46% of non-Hispanics.

3. Forty-two percent of Hispanics agree that, "The online ads that are most likely to get my attention are ones that are more sophisticated in their implementation of newly available technology and are creatively sharp." That figure is up from 35% from the Terra 2010 Ad Value Study by comScore.

4. Online content/ads emerged as a leading source of online research to a greater degree for Hispanics than non-Hispanics: 29% of Hispanics used online content/ads for researching entertainment DVDs, music and games, against 15% of non-Hispanics; and 30% of Hispanics used online content/ads for researching computers/tablets, against 24% of non-Hispanics.

5. Hispanics are more likely than non-Hispanics to purchase across a wide variety of categories from their mobile phones and tablets: 24% of telecommunication purchasers did so from their mobile phone, against 10% among non-Hispanics; and 18% of financial-services purchasers did so from their tablet or other connected device, against 7% among non-Hispanics

Hispanics on average are spending 8.3 hours per week watching TV, against 8.7 hours per week online. They are more receptive to digital advertising than non-Hispanics, particularly with regard to traditional television. When given the statement, "Online video ads are more interactive, meaning that more information is easily obtained by scrolling over, clicking through, or simply viewing than traditional television ads," 41% of Hispanics agreed, against 37% of non-Hispanics. These figures have increased among Hispanics from our 2010 study.

In all of these situations, as the Hispanic population grows advertisers need to recognize the behavioral shifts and adjust their media ad spend accordingly.

Terra's study surveyed a nationally representative sample of 3,048 Hispanic and non-Hispanic consumers from February 29-March 14, 2012. Participants gave comScore explicit permission to passively observe their online browsing and transaction behaviors from January- March 2012.

Posted : http://adage.com/article/the-big-tent/advertisers-reach-growing-u-s-hispanic-market/236336/

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